Monopolistic Competitive Companies

Monopolistic Competitions are usually smaller firms in retailing, and services that caters directly to the customers.  For example, travelling agencies, hairdressers, clothing stores, gas stations... etc. would be considered a monopolistic competitor.

Characteristics of monopolistic competitions would include; freedom of entry into the market, has minor control over their price, and usually sells differentiated products.  Entry and exit of a monopolistic store will usually not affect the economy, as monopolistic competition rarely gain from economic profits.  There are, however, rare cases of monopolistic competition that can gain from economic profits, those exception are usually due to an excellent location of the business, or exceptional services.

Size:	Small Company	Medium Company	Large Company
Features:	Neighbourhood store – Shangri-La Home Decor	Canadian Furniture Store - The Brick	World Wide furniture store - IKEA
Differentiated products	Home Furniture, Unique home decor from Asia	Normal home furniture and electronics, Luxury with multiple locations	Furniture, signature designs, logo, signature locations, well known cafe, signature easy assembly.
Control over price	Some	Some	Some
Mass advertising	Internet and Word of mouth	Weekly Flyer, Internet, TV and radio ads,	Weekly Flyer, Signature Wacky Wednesday, Media, awards, annual catalogue
Brand name goods	None	Minimal	Tons
Freedom of Entry	Very easy	Tough	Nearly impossible without foundation